Jonathan Hirshon - As the principal of Horizon, Jonathan Hirshon (named ‘Silicon Valley Guru’ by BusinessWeek) has exclusively focused on high-tech PR over the last 20 years, with extensive corporate and agency PR experience. Jonathan was the PR manager for Sony Corporation in its heyday.

Pieter Hartsook - A senior manager with 35 years experience (previous Vice president at Apple, OSAF, MyPoints/Cybergold, IPT, etc.) in market analysis, business development, marketing, project management, and IT operations in a variety of environments including entrepreneurial startups, open source projects, governmental and academic bureaucracies, and Fortune 500 companies. He was the editor of the Hartsook newsletter in the 90's and also plays an awesome ukelele.

Jeff Argast - A partner at RogueSheep and senior technical architect with extensive software development and engineering management experience. During his tenure at Adobe Systems, Quark, and RogueSheep, he has been involved with a diverse set of projects, including managing traditional shrink-wrapped development, spearheading a Software-as-a-Service initiative, and helping build and grow a startup company. He is also fond of empirically deducing the optimal path down snow laden mountainsides.